What makes Elaron different from other GTM agencies?

Elaron combines AI-powered automation with Human-in-the-Loop execution to build productized GTM systems. We don't just consult - we operate your GTM engine day-to-day.

What industries does Elaron specialize in?

We specialize in B2B companies across SaaS, BFSI, Manufacturing, AI/ML, Industrial Tech, Professional Services, and more.

How long has Elaron been in business?

Elaron was founded in August 2024 by revenue leaders with global GTM experience from companies like Wipro, Finvolv, AlphaSense, and Bajaj Finserv.

What is Human + AI hybrid model?

Automation handles scale and repetitive tasks, while human experts provide strategic oversight, quality control, and complex decision-making.

How do you ensure quality in your GTM systems?

Through structured workflows, continuous optimization, Human-in-the-Loop validation, and performance tracking against measurable outcomes.

How does Elaron help internal teams run GTM system?

Every GTM system we build includes structured enablement, onboarding playbooks, training modules, and optional coaching to ensure your internal teams can execute system independently and consistently.

What is Service-as-Software?

A delivery model where GTM services operate like software - automated, consistent, predictable, and scalable - with human expertise for critical decisions.

Who We Are

Founded by revenue leaders with global GTM experience across PwC, Wipro, Fintech & AI scale ups- we build automated, productized go-to-market systems that not only deliver predictable B2B growth, but also equip internal teams to execute and own these engines with operational excellence.

Expert Team

GTM operators, AI engineers, and revenue strategists who build systems AND enable your internal team to operate them at best-in-class execution standards.

Proven Results

System-led GTM delivery that consistently drives qualified meetings, pipeline, and revenue — with enabled client teams able to replicate and sustain execution independently.

Our Story

From consulting to embedded, system-led execution — building the future of B2B growth.

2019–2023

GTM Leadership Roles

GTM leadership experience across Wipro, Finvolv, AlphaSense, Bajaj Finserv and CareEdge group revealed a pattern: companies didn't just need effort — they needed true, execution-led go-to-market systems.

2023

Independent Consulting

Independent GTM consulting begins, helping B2B companies build outbound, inbound, ABM and partner engines across markets.

Aug 2024

Elaron Launches

Elaron is founded with a new model: productized go-to-market systems delivered as software — automated, documented, and scalable.

Jan 2025

First Global Client

We onboard our first global client and expand GTM System Sprints across regions.

2025–Present

Global Growth

Elaron supports B2B companies across BFSI, SaaS, manufacturing, AI, HR tech, blockchain, hospitality and professional services with system-led GTM engines that scale predictably.

Mission / Vision / Values

The principles that guide everything we do

Mission

To turn go-to-market strategy into measurable execution through automation, AI, and human ingenuity.

Vision

To redefine B2B growth through scalable, software-like GTM engines powered by AI and shaped by human expertise.

Values

Innovation, Integrity, Client Centricity, Respect, and Never Give Up - the core principles that drive our excellence.

Meet the Team

Operators, strategists, and engineers committed to your growth.

Sanjay Dudani

Founder & CEO

An IIM Lucknow & NIT Calicut graduate, brings deep GTM leadership experience from Genpact, PwC, Wipro & Kuliza (Finvolv). Specializes in building productized GTM systems across outbound, inbound, ABM, partner ecosystems & RevOps.

Mariya Aswin Felix

Co-Founder — GTM Engineering

Builds GTM automation systems, integrations, headless CMS workflows & API-driven pipelines. Ensures every GTM system is scalable, automated & resilient.

Glory Ruben

Head of International Business

Drives international GTM operations across APAC, MENA, Europe & the US. Expert in enterprise account development, partner ecosystems & global sales motions.

Sami Irshad

Associate Consultant — GTM Systems

Supports GTM system buildouts including automation, outbound workflows, partner qualification & analytics. Works across n8n, Clay, Apollo, SignalHire, Reply & CRM platforms.

Ready to Build Your GTM System?

Partner with Elaron to build predictable, automated growth engines AND equip your team to run them with world-class execution discipline

Book a Strategy Call