ALM Platform for Banking & Financial Institutions
Full Funnel Revenue Operating System
About the Client
A global Asset Liability Management (ALM) technology platform helping banks and financial institutions manage balance sheet risk, liquidity, interest rate exposure, and regulatory compliance across complex portfolios.
Industry
Banking Technology, Financial Services Software (ALM)
Scope
Full Funnel Revenue Operating System (Outbound + Account Based Marketing + Channel Partner)
Timeline
6 weeks – Full-Funnel Go-to-Market Sprint operated by Elaron; 4 weeks focused on stabilization, expansion, and handover
The Problem
What We Did
We deployed a comprehensive Full-Funnel Go-to-Market Strategy & System Sprint combining lead generation, account-based marketing, and channel partner engines for global expansion.
Designed a unified go-to-market architecture combining outbound, ABM, and partner motions
- Created a single GTM system aligning enterprise outreach, account engagement, and partner-led access to banks
Built an enterprise-grade lead generation & appointment setting engine for banking buyers
- Targeted CFOs, ALM heads, treasury leaders, risk teams, and finance leadership with role-specific messaging
Implemented account-based marketing for large banks and strategic expansion accounts
- Mapped buying groups, prioritized target banks, and orchestrated multi-touch engagement for complex enterprise deals
Established a channel partner engine with consultants, system integrators, and BFSI advisors
- Enabled indirect GTM by activating partners trusted by large banking corporations
Developed region-specific GTM playbooks for regulated financial markets
- Standardized messaging, compliance-safe outreach, and workflows for faster entry into new geographies
Operated the full-funnel GTM system for 6 weeks to validate and scale
- Ran all GTM motions end-to-end, refined execution, and transferred knowledge to ensure sustainable internal ownership
The Impact
Working with Elaron was a strong experience. The team brings deep passion for sales and a structured, system-led approach to go-to-market execution. Their ability to engage prospects, understand business requirements, and build long-term relationships stood out. Elaron is highly motivated, dependable, and adds real value to any revenue-driven organization
Vishal
CEO/Founder
ALM Platform for Banking & Financial Institutions
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