Case Study 01
BFSI AI Platform
Full Funnel Revenue Operating System
200%
Revenue Growth
in 3 months
6
Global Markets
successfully entered
6weeks
Full-Funnel GTM System
Deployed
About the Client
A BFSI-focused AI platform building advanced credit & lending transformation solutions for Banks and NBFCs across India, MEA, and Southeast Asia.
Industry
BFSI & Financial Technology
Scope
Full Funnel Revenue Operating System
Timeline
Built in 6 weeks; operated for 3 months post hand-over
The Problem
No unified GTM motion combining lead generation, account based marketing, and partner channels
Unstructured outbound workflows and low consistency in enterprise pipeline generation
No account-based marketing engine for cold accounts, stuck deals, or expansion opportunities
No scalable partner ecosystem (consultants, resellers, or integrators) to drive indirect revenue growth
Limited GTM governance, forecasting, dashboards, or data-led revenue visibility
Slow expansion into global BFSI markets due to unclear ICP, messaging, and regional GTM pathways
What We Did
We built a comprehensive full funnel GTM system including Outbound, ABM & Channel Partners to transform the business into a predictable revenue engine
Designed an integrated go-to-market strategy unifying outbound, ABM, and channel partner engines
- Built a structured, enterprise-ready GTM architecture connecting all revenue motions under one system-led blueprint
Built a full-stack lead generation and appointment setting engine for enterprise BFSI buyers
- Designed workflows, messaging, and sequencing to consistently generate qualified meetings with banks, NBFCs, and financial institutions
Implemented account-based marketing for high-value accounts, expansion, and stuck deals
- Activated multi-touch ABM motions to nurture cold accounts, re-engage stalled opportunities, and drive cross-sell growth
Activated a channel partner engine with consultants, system integrators, and regional advisors
- Onboarded and enabled strategic partners to unlock indirect revenue streams and expand market reach
Introduced GTM governance, pipeline dashboards, forecasting systems, and data-led visibility
- Built real-time reporting and operational dashboards to track performance, forecast outcomes, and improve decision-making
Operated the full GTM system for 6 weeks to validate workflows and enable internal teams
- Ran all GTM motions end-to-end, refined execution, and transferred knowledge to ensure sustainable internal ownership
The Impact
200%
Revenue Growth
in 3 months
6
Global Markets
successfully entered
6weeks
Full-Funnel GTM System
Deployed
80%
GTM WORKFLOWS AUTOMATED
in 3 months
Elaron worked as a trusted partner delivering an end-to-end GTM systems that helped us to grow our revenues & build a strong presence in our target market
Anand
CEO
BFSI AI Platform
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