HR Services & Corporate Training Firm
Full Funnel Revenue Operating System
About the Client
A global HR & Learning Services firm offering AI-driven corporate training programs for enterprises and fast-growing technology companies.
Industry
HR Services & Corporate Training
Scope
Full Funnel Revenue Operating System
Timeline
Built in 6 weeks; operated for 3 months post-handover
The Problem
What We Did
We built a comprehensive full funnel GTM system including Outbound, ABM & Channel Partners to transform the business into a predictable revenue engine
Designed a unified go-to-market strategy integrating lead generation, account-based marketing, and partner engines
- Created a single commercial blueprint connecting demand creation, account targeting, and partner-led growth motions
Implemented automated lead generation & appointment setting workflows
- Standardized targeting, sequencing, qualification, and follow-up processes, improving meeting volume and conversion consistency
Built an account-based marketing engine for new accounts, cold accounts, and expansion opportunities
- Introduced buying-group insights, account scoring, personalized messaging, and multi-touch engagement workflows for high-value BFSI accounts
Deployed a structured partner growth engine for training distributors and consulting partners
- Established partner sourcing, qualification, enablement, and pipeline co-management, opening new demand channels
Added go-to-market governance, dashboards, and revenue visibility frameworks
- Implemented reporting, funnel analytics, and performance tracking to improve leadership decision-making and forecast accuracy
Enabled 10+ team members through training, mentorship, and system-led workflows
- Ensured internal teams could independently operate the go-to-market engine, scale it, and maintain performance long term
The Impact
Elaron completely transformed our go-to-market motion. Within weeks, we had a fully operational lead generation, account-based marketing, and partner engine that doubled our revenue. Our team now runs a modern commercial system with confidence
Amit Pandey
HR Services & Corporate Training Firm
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