Global IT Services Company
Account Based Marketing Operating System
About the Client
A global IT organization offering an advanced Data Discovery Platform (DDP) for enterprise analytics, decision intelligence, and large-scale data transformation across retail, BFSI, and manufacturing sectors.
Industry
Enterprise IT & Data Analytics
Scope
Account Based Marketing Operating System (Targeting + Multi-Channel Engagement + Activation)
Timeline
System deployed in 5 weeks; operated for 8 weeks post handover
The Problem
What We Did
We deployed Elaron's ABM System Sprint, designing a complete account-based engine using the TEAM Framework — Target → Engage → Activate → Measure — powered by automation + Human-in-the-Loop execution.
Designed a global account-based marketing strategy for named retail enterprises
- Identified and prioritized high-value global retail accounts aligned with the platform's strongest analytics use cases
Mapped buying groups across IT, data, merchandising, and executive leadership
- Built detailed stakeholder maps to ensure coordinated engagement across decision-makers and influencers
Created persona-led messaging for retail analytics and data discovery use cases
- Tailored narratives for CIOs, data leaders, merchandising heads, digital teams, and transformation leaders
Orchestrated multi-channel ABM execution across sales and marketing touchpoints
- Aligned outreach, content, follow-ups, and account-level engagement to move deals forward systematically
Implemented account engagement tracking and ABM dashboards
- Enabled leadership to track account activity, stakeholder engagement, and pipeline progression across regions
Operated the ABM engine for six months across MEA, US, and Europe
- Elaron executed and optimized the ABM system end-to-end, refining targeting, messaging, and conversion
The Impact
Elaron brings a holistic, system-led approach that makes decision-making easier for both teams and leadership. Their passion, collaborative mindset, and execution focus stand out, and the team is always eager to learn, adapt, and deliver impact
Santosh Kulkarni
Head of Consumer BU
Global IT Services Company
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